Globalization and internationalization (5cr)

Learning objectives

Students is familiar with the globalization of firms and how SME's basic internationalization plan is made.

Contents

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes

Implementation methods, demonstration and Work&Study

See RPL instructions (Näyttö) in MyNet or Moodle (Näyttöpäivät)

Learning materials

Hollensen, S. Global Marketing, newest edition, parts I, II & III
or
Any International business textbook published after 2013:
- Wall, S., Minocha, S. and Rees, B. 2016 International Business
- Wild, J.J. and Wild, K.L. 2016 International Business, The Challenges of Globalization

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

A-part of basic studies module 5 Growing Global. The B-part is Communication and Culture

Assessment criteria - grade 1

knows the basic drivers and effects of globalization for firms and is able to identify some of the opportunities and challenges the international business environment poses.
• has a rudimentary knowledge of operation modes in global markets.
• knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
• is able to analyze a SME firm's value chain activity and relate it to a theory or model.

Assessment criteria - grade 3

• knows the different drivers and effects of globalization for firms and is able to analyze the opportunities and challenges the international business environment poses.
• has a good knowledge of various operation modes in global markets.
• is familiar with internationalizing a firm’s value chain and utilizing value networks
- is able to analyzing a target market and drawi up a basic internationalization plan of a SME

Assessment criteria - grade 5

• is able to identify the different drivers and effects of globalization for firms and to analyze the relevant opportunities and challenges the international business environment poses.
• has a solid knowledge of various operation modes in global markets.
• has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
• is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan of a SME