Paid Social Media Advertising in Modern Business (5cr)

Intro

Paid social media advertising helps companies quickly and effectively drive potential customers to their websites. This course teaches you how to promote any product or service using online advertising and platforms like Meta (formerly Facebook), Instagram, and Google. You will also learn from other successful paid advertising professionals by listening to their interviews. You will also access valuable tools and resources related to paid social media advertising.

Learning objectives

Upon completion of the course, the student is able to

Understand and describe social media advertising as a strategic tool in today’s international business environment
Gain in-depth knowledge of Facebook advertising and Google advertising
Apply social media advertising theories to practical marketing campaigns
Understand how companies can use and leverage latest Facebook advertising strategies, Google Adwords strategies, remarketing technics and Twitter advertising
Understand what kind of opportunities re-marketing offers in today´s market place
Develop an action plan in order to implement paid social media campaign for any company
Create a simple digital marketing plan for a company

Contents

Introduction to paid social media advertising: Facebook advertising, Google Adwords advertising, Facebook and Google Re-marketing, Twitter advertising
Why companies need to use paid social media advertising
How to promote your business with Facebook advertising
How to promote your business with Google Adwords
How to promote your business with Re-marketing
How to promote your business with Twitter advertising
How to create a paid social media advertising for your business
Examples and case studies
Questions and answers

Implementation methods, demonstration and Work&Study

The course consists of virtual learning and independent work.
This is a 100% virtual course.
Student can access the course material (video tutorials and materials) in Moodle.
You are expected to complete this course within 4 – 6 weeks after starting.

Learning materials

More than 60 video tutorials and other materials that are inside the course.
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Keith Krance and Perry Marshall, 2015
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Minutes by Perry Marshall, 2014
Facebook and Google advertising presentations shared on the course.

Assessment criteria, approved/failed

Course assessment (1-5) is based on:

• Self assessment students complete at the end of the course
• Quizzes student complete and the end of each topic (5 in total)
• Digital marketing plan that student will create at the end of the course.