STAR Certification in Hotel Industry AnalyticsLaajuus (2 cr)

Learning objectives

The “Certification in Hotel Industry Analytics” is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Recipients have a grasp of the current landscape of the hotel industry, including relevant current events. Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities. Recipients receive a certificate and are able to sue the CHIA designation on their business cards and resumes.

Contents

Hotel Industry Analytical Foundations
Hotel Math Fundamentals, the metrics used by the Hotel Industry
Property Level Benchmarking (STAR Reports)
Hotel Industry Performance Reports
Application Exercises and CHIA (Certified Hotel Industry Analytics) Exam

Implementation methods, demonstration and Work&Study

E-learning and material reading in Moodle
Workshops
Final exam

Assessment criteria, approved/failed

Final online exam.
The passing standard for this exam is 70% and a certificate acknowled ging your mastery of the program content will be sent upon successful completion.

Learning materials

e-learning material provided by the organiser

Further information

The cost of the course, including the exam (+ 1 re-exam), is 35€/student