Business PlanningLaajuus (5 cr)

Learning objectives

The student knows how to develop digital business through design thinking:
• understanding and defining customer needs and behaviour
• innovation of digital services/products/businesses
• development of digital service concepts and business models
After the course the student knows how to use different electronic tools in co-operation with international teams and has skills how to manage virtual teamwork.

Contents

During the course students in multidisciplinary teams (partly virtual) will innovate, develop & design and present digital business, digital services, business concepts and models.

NOTE! In fall 2022 this Business Planning course is replaced with InnoChallenge course. It's an innovation course implemented together with Haaga-Helia and Thomas More University College in Belgium and OTH-Amberg-Weiden Germany.

Starting level and linkage with other courses

BUS1LE102 Business Processes

Implementation methods, demonstration and Work&Study

LEARNING METHODS
a. pre-assignment, workshops, assignments, presentation/pitching
b. performance of an equivalent course elsewhere; the equivalence is assessed from the perspective of the learning objectives.

Assessment criteria - grade 1

The student:
• has limited competences in innovating and developing new digital services/products/businesses.
• has limited competences to use the basic development and design frameworks, models, methods and tools, which are necessary in developing new services/products.
• has a moderate attitude towards learning through participation in teamwork and in conducting assignments.

Assessment criteria - grade 3

The student:
• has good entrepreneurial competences in innovating and developing digital services/products/businesses
• has?good competences to use development and design frameworks, models, methods and tools, which are necessary in developing new services/products
• has a good attitude towards learning through participation in teamwork and in conducting assignments.

Assessment criteria - grade 5

The student:
• has excellent entrepreneurial competences in innovating and developing digital services/products/businesses
• has excellent competences to use development and design frameworks, models, methods and tools, which are necessary in developing new services/products
• has?an excellent attitude towards learning through self-initiative and continuous and?supportive?participation in teamwork and in conducting assignments.

Learning materials

Zimmerer, Thomas W. - Scarborough, Norman M. 2002. Essentials of Entrepreneurship and Small Business Management.
Osterwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.
Other materials delivered through the course module in the Moodle.

Further information

Sari Korhonen, Olli Laintila